Disney+ begins crackdown on password and account sharing

Disney has officially launched its crackdown on password and account sharing, rolling out its so-called “Pay Sharing Program” to users in the United States and many regions around the world this week.

The company had already hinted at the changes in earnings releases earlier this year, but with the launch it now has an official policy and plan in place to attempt to migrate users who share accounts to their own subscriptions.

According to a blog post published Wednesday, the paid sharing program offers users several options: People who share an account with someone outside of their household can share that person as a “for $6.99 per month for Disney+ Basic or $9.99 for Disney+.” Extra Member” Add Premium, both discounts on the normal retail price. Only one additional member is allowed per account and is not available as part of the Disney package.

Additionally, users who share an account can also subscribe to Disney+ themselves and transfer an eligible profile to the new account to maintain their watch history and settings.

According to Disney+ Help Center, “Disney+ automatically detects and sets up your household based on your subscription activity, linked devices and your internet connection, and other factors.” If you are suspected of watching TV outside of your household, you may need to enter a one-time password to to confirm that you are adding a location to your household or that you are traveling away from home.

The crackdown on account sharing also comes as Disney+ is set to raise prices on most of its plans next month, with a number of high-profile premieres including Agatha all the time and the Disney+ debut on Inside Out 2.

Netflix began cracking down on password sharing last year and quickly saw tremendous success. Executives said the number of account terminations remains low. Max from Warner Bros. Discovery then explained that the company would also begin taking tough measures against account sharing later this year.