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Amazon Prime Big Deal Days breaks the record as the company's largest October event

Amazon Prime Big Deal Days breaks the record as the company's largest October event

Amazon Prime Big Deal Days broke records as the e-commerce site's largest October shopping event to date, the company said Thursday.

Amazon held its Prime Big Deal Days on Tuesday and Wednesday – a two-day event that offered its members a range of deals and promotions.

Although Amazon doesn't release specific sales figures from its Prime events, the company said Prime members worldwide saved more than $1 billion through millions of deals.

The Amazon Prime Big Deal Days have broken records as the company's largest October shopping event to date, Amazon announced on Thursday. AP

“Our 2024 Prime Big Deal Days event marked a strong start to the holiday shopping season with record-breaking sales and participation from Prime members worldwide,” Doug Herrington, CEO of Worldwide Amazon Stores, said in a statement.

More Prime members shopped at this year's Big Deal Days than at last year's event.

Amazon saw higher sales and more items sold during the two-day sale than at any other event in October.

Independent sellers also won big, achieving record sales compared to last year's October event.

“People are looking for deals because the economy isn't doing as well as it used to,” said Jay Kamhi, creator of the fortune-telling toy “Mr. Predicto” and president of Amazon toy seller Kamhi World, previously told The Post.

Prime members enjoyed deals across categories such as electronics, home, toys, beauty and clothing – giving customers the opportunity to stock up on gifts ahead of the busy holiday shopping season.

RELATED: When is the next Amazon Prime Day?

Popular brands such as Dyson, Mattel, Levi's and Apple launched deals during the Amazon event.

Top-selling brands and products at the two-day event included trendy skincare from Laneige, Innisfree and Sulwhasoo; Gadgets like Apple AirPods and smartwatches; popular children's toys from Barbie, Fisher-Price, American Girl, Play-Doh and Nerf; and household essentials such as carpet cleaners, vacuum cleaners and air purifiers.

Amazon is on track to deliver products at the fastest speed ever in 2024, the company said. AFP via Getty Images

Prime members used innovative tools like Amazon's AI-powered shopping assistant Rufus and its visual shopping tool Amazon Lens.

Amazon's Prime events are an attempt to increase the number of Prime members – which strengthens loyalty and creates more repeat customers.

The company said a record number of customers signed up for Prime memberships in the three weeks leading up to Big Deal Days, compared to the weeks leading up to last year's October event.

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Amazon has also focused on improving its shipping speeds this year. The company said it is on track to ship products at the fastest pace ever in 2024.

“The shift from brick-and-mortar to online shopping continues to grow,” Gabe Ray, co-founder of Evolved Commerce, previously told The Post.

The two-day Prime event featured deals on popular gift categories such as toys, beauty and apparel. REUTERS

While online shopping was once considered a fad among younger generations, “more and more people from the older generation are adopting it and becoming more accepting of online shopping,” Ray said.

If you missed Big Deal Days, there's no need to panic: it's just the start of a series of Prime events designed to kick off the holiday season.

Next up is Prime's 4th Annual Holiday Beauty Haul, which will take place October 21st through November 3rd.

The massive beauty shopping event features thousands of deals on beauty products and holiday gift sets from brands like Clinique, COSRX, Sol de Janiero, Youth to the People and more.

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