NHL teams up with lululemon and Fanatics for a new fan apparel collection

This partnership follows Lululemon's recent signing of the Chicago Blackhawks and the 2023-24 Calder Trophy recipient for NHL Rookie of the Year. Connor Bedardwho last year became the first NHL player to be added to the brand's ambassador list and is featured throughout the collection's creative campaign. To showcase the men's and women's collections, the campaign will also include other NHL players and their partners, including John Tavares (Toronto Maple Leafs), Matty Beniers (Seattle Kraken), Dylan Larkin (Detroit Red Wings), Seth Jones (Chicago Blackhawks), Morgan Geekie (Boston Bruins) and Mark Stone (Vegas Golden Knights).

“As a proud Lululemon ambassador and long-time fan of the brand, Lululemon is my go-to gear for workouts and a day off,” said Bedard. “It’s exciting that lululemon is partnering with Fanatics and the NHL to introduce more fans to the brand.”

“With hockey season underway, we are excited to partner with a great brand like lululemon to help us bring the new feel of game day to NHL fans around the world,” said the CEO of Fanatics Commerce Andrew Low Ah Kee. “This new collection is a defining moment in the way we connect men and women with the teams they love – bringing them together in style and comfort with a truly premium range.”