Dana White consults Mark Zuckerberg to set UFC rankings

Dana White is adamant about finding an alternative method to UFC rankings, so much so that he says he recently reached out to Meta CEO Mark Zuckerberg.

In an interview with TNT Sports on Thursday, White kept many of his UFC ranking ideas to himself, but continued to be sheepish about the current system of representative polling of select media outlets.

“I could keep going, but I won’t,” White said. “We literally had meetings this week to work on it. I actually talked to Mark Zuckerberg about AI too, so yeah. I will completely correct the rankings. We will take many strong steps here between now and 2025.”

White has been increasingly vocal about his dissatisfaction with the current system, which has been in place since the rankings were introduced in February 2013.

Recent criticisms have included Renato Moicano staying put after his win over Benoit Saint Denis, Alex Pereira vs. Khalil Rountree's lack of impact and Max Holloway's inferiority to Justin Gaethje.

White has since indicated that an algorithm-based ranking or alternative system is likely to be installed in the coming months. While White has said he is holding meetings with various groups about possible changes, mentioning Zuckerberg is the first concrete name he has dropped.