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Apple releases new ads highlighting Apple Intelligence features

Posted on by Vanessa
Apple releases new ads highlighting Apple Intelligence features

With the introduction of iOS 18.1, iPadOS 18.1 and macOS Sequoia 15.1, Apple is focusing intensively on promoting Apple Intelligence. Today's iMac announcement focused heavily on the Mac's Apple Intelligence capabilities, and Apple also released two new Apple Intelligence ads.

Apple's first ad features “Writing Tools” and shows an office worker sending an email and using the “Professional” rewrite feature to make it sound less casual. The well-worded email impresses his boss.

The second ad features a woman who forgot it was her husband's birthday, so she created a short Memory Movie slideshow on her iPhone as a gift.

Both Writing Tools and Memories in the Photos app are new features available on devices running iOS 18.1, iPadOS 18.1, or macOS Sequoia 15.1. The updates were released to the public today.

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