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Apple's latest ad highlights the iPhone 16's new camera control button

Apple's latest ad highlights the iPhone 16's new camera control button

Apple today released a video ad highlighting the new camera controls on the latest iPhone 16 models and offering a quick look at the button in action.

While the ad refers to the iPhone 16 Pro, camera controls are available on all four iPhone 16 models. The button provides quick access to the iPhone's camera, and you can press or swipe it to adjust features like zoom, depth of field, and more. Additionally, an iOS 18 software update coming later this year will allow camera controls to automatically lock focus and exposure on a subject by lightly pressing on it.

All four iPhone 16 models were launched on September 20 in the US and many other countries.

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