Oasis announces North American tour to avoid Ticketmaster fiasco

Oasis appears to be taking extra measures to ensure that tickets for the group's 2025 reunion tour end up in the hands of loyal fans and not scalpers.

Shortly after announcing their North American tour dates, the band announced that they would not be participating in dynamic pricing. With dynamic pricing, a ticket seller adjusts the price of a ticket in real time based on live demand.

“It is widely accepted that dynamic pricing continues to be a useful tool to combat ticket advertising and keep prices below market and therefore more affordable for a significant proportion of fans,” the band said in a statement published on X on Monday . “But when unprecedented ticket demand … is combined with technology that fails to meet that demand, it becomes less effective and can result in an unacceptable experience for fans.”

To gain access to presales for the North American tour dates, fans must also complete a short questionnaire to keep sales “fair and fan-focused.” The form asks fans to report how many Oasis concerts they have attended and requires them to correctly answer a question about when the band last played in North America.

The band's announcement came after the UK government scrutinized Ticketmaster and its dynamic pricing model in relation to the sale of Oasis concert tickets. Earlier this month, the UK Competition and Markets Authority opened an investigation into Ticketmaster's compliance with consumer protection laws.

Fans of the band had expressed their anger at the difficult process of obtaining tickets for the reunion tour, complaining in particular that Ticketmaster was selling tickets at approximately double the original face value.

Consumers around the world have long complained that the practice drives up prices and prevents fans from seeing their favorite artists. Some music fans believe that fandom and devotion should be taken into account when granting access to ticket sales.

In their statement on Monday, the band said the decision to opt out of dynamic pricing was made “to hopefully avoid a repeat of the issues fans in the UK and Ireland have recently experienced”.

Ticketmaster has also come under scrutiny in the US, particularly after the disastrous sales of Taylor Swift's Eras Tour in 2022. This sparked a Senate Judiciary Committee hearing last year where senators examined Ticketmaster's dominance of the ticketing industry.

The Justice Department filed a lawsuit against the site and its parent company, Live Nation, earlier this year. Live Nation said the Justice Department's allegations were “baseless” and its actions would prove counterproductive.

Representatives for Ticketmaster and Oasis did not immediately respond to requests for further comment Monday.

Oasis announced in August their first tour since the band's split 15 years ago. Brothers and bandmates Liam and Noel Gallagher have not performed together since their altercation backstage at a Paris music festival in 2009.

The tour will begin in the UK and Ireland in July 2025 before heading to North America in late August. The band will play Toronto, Chicago, Los Angeles, Mexico City and East Rutherford, New Jersey during its North American leg. Pre-sales begin on Thursday and general pre-sales begin on Friday.

Oasis said in a press release that they plan to take the tour to “other continents outside of Europe and North America” later next year.

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