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Pharrell Williams on using Legos for his 'Piece By Piece' biopic

Posted on by Vanessa
Pharrell Williams on using Legos for his 'Piece By Piece' biopic

Pharrell Williams, who hails from the Atlantis Apartments in Virginia Beach and is, in his opinion, “the mud,” admitted he was shocked to have the opportunity to air his life story with Legos.

At a piece by piece At the screening and Lego activation of “Over The Moon” in Los Angeles on Friday, the artist explained: “This is what the impossible looks and sounds like… I wasn't interested in my story, just until I realized the funniest and most essential part “Part of it was overcoming my ego.”

The star – known for his hits such as “Happy”, Britney Spears' “I'm a Slave 4 U” and Snoop Dogg's “Drop It Like It's Hot”, as well as his fashion collaborations with brands such as Louis Vuitton – is the subject of an upcoming coming-of-age film that revolves around the ups and downs he experienced on his path to success.

While fans can expect to see Williams' life story on screen, the journey will be explored through animated Lego pieces – a choice the artist says reflects him, but also an opportunity to be creative.

Alero Akuya, vice president of global brand development at Lego, also spoke The Hollywood Reporter at the event and explained why the company partnered with Williams on the project.

“He just has so many different dimensions of culture that he uses to express his ideas, his experiences, his identity, and we found this to be a really great channel to inspire kids and families as well,” she said.

The executive continued: “Pharrell specifically said that Lego bricks are a great universal tool that anyone can use to understand a story because there are many characters that represent people, and of course brick by brick and the system itself that is in anything can be built in.” ” and added, “It seemed like a no-brainer for him to use it as a medium to tell his story, but it’s something that can resonate with all ages.”

Although the film is visually intended to entertain all viewers, Williams explains, “(The story) is something that shines through my own insecurities, my mistakes, my opinions, my reflections and just my soul's purpose on the planet and penetrates.”

piece by piece hits theaters on Friday.

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