Wasabi, NESN Ink naming rights deal for TD Garden Broadcast Studio

BOSTON– New England Sports Network (NESN) and Boston-based cloud storage provider Wasabi Technologies have entered into a multi-year partnership that makes Wasabi the first official studio sponsor of the regional sports network's Boston Bruins broadcasts at TD Garden.

The newly named Wasabi Studio will be the centerpiece of NESN's coverage of the NHL team, including pregame, halftime and postgame coverage of the Bruins throughout the season. The studio was unveiled at a ribbon cutting ceremony on October 10th.

“Our new partnership with Wasabi is an exciting step forward for NESN as we continue to evolve in sports broadcasting,” said Cosmina Schulman, senior vice president of broadcast and digital partnerships at NESN.

“With their cutting-edge technology and Boston roots, Wasabi is an excellent partner for us and we are excited to feature their brand on our Bruins broadcasts,” said Schulman. “Wasabi Studio will be a hub of activity throughout the Bruins season, providing fans with innovative programming and expert analysis and insight before, during and after every game.”

The studio's Wasabi branding and signage provide the backdrop for NESN's live coverage of the Bruins. The sponsorship also extends to in-game broadcast features and commercial programming with a prominent presence of Wasabi in NESN's Bruins content. The studio will host live shows including “Bruins Face-Off Live,” “Bruins Overtime Live,” and “Bruins Postgame Final Live.”

“We are pleased to deepen our partnership with NESN by opening Wasabi Studio at TD Garden,” said Michael Welts, Chief Marketing Officer of Wasabi. “This collaboration brings two Boston icons together and we are excited to support NESN and the Bruins with hot cloud storage while delighting fans with dynamic gaming experiences throughout the season.”

The partnership builds on Wasabi's existing relationship with NESN. The company also owns the naming rights to the NESN studio at Fenway Park, which made its on-air debut in 2022 as Wasabi Fenway Studio. This studio is home to NESN's pre- and post-game coverage of the Boston Red Sox.

For more information, visit the NESN and Wasabi websites.

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